Friday, August 26, 2011

Google Search Algorithm A Sneak Peak

Google posted a video on their blog explaining how Google makes improvements in its search algorithm.

Amit Singhal a Google Fellow posted on their blog "Another look under the hood of search" and said "We wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change. "

They also said "In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you. "

Here is the video:

Video contains an example too about what Google calls ‘Full Page Replacement’. This improvement is about when Google Algorithm looks at your query, decides you’ve misspelled it, and then presents the results for the correct spelling, rather than just suggesting the proper spelling and displaying the results for the misspelled results.

Google has been posting a series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes.

This is another attempt to let user know what Google cooks daily for users to give them what is best.

Please do share your views about this video with us.